Quick answers.

Only if they ask. When asked, the assistant is honest — "I'm the virtual assistant for your business." The voice is warm, human-sounding, and trained on your services, hours, and tone. Most callers don't ask, and the ones who do appreciate the directness.

Shadowline is the perfect backup. Configure it as "ring my desk for 20 seconds, then Shadowline picks up" and you never miss a call during lunch, after hours, or when your human is already on another line. Most clients see 40–60% of their revenue come from the calls their receptionist misses.

Service businesses where missing a call costs real money — HVAC, plumbing, electrical, landscaping, roofing, gyms, dental, salons, dispatch, mobile mechanics, locksmiths. Anywhere a customer who can't reach you in 60 seconds calls the next person on the list.

Currently US & Canada only. We're expanding to UK, AU, and EU through 2026. Email us if you're outside North America — we'll add you to the waitlist for your region.

Three rails keep you in control.

(1) The AI never quotes exact prices or promises same-day service — when it's not sure, it says "our owner will confirm."

(2) You get a text the instant it picks up a call; reply CLAIM to take over mid-sentence.

(3) Every call and text shows up in your dashboard within seconds of the hangup — full transcript, full context.

Yes. You can edit the script, the answers to common questions, the price ranges, the hours, the booking rules — anything — from your dashboard. Changes take effect on the next call. There's also a preview line you can call to test how the AI sounds before going live.

Text PAUSE to your business number from your phone. Calls go straight to your normal voicemail. Text RESUME to turn it back on. Or hit pause in the dashboard. Takes effect in seconds.

Under 15 minutes. You tell us your business name, hours, services, and anything custom — we provision a phone number and configure call forwarding. Most clients are fully live within an hour of signing up.

Two options:

(1) Most clients use call forwarding — 10-second setup on any carrier, reversible with *73. Your number stays with your carrier; we catch the misses.

(2) Or we port the number entirely — takes 7–14 business days.

No. Shadowline works as a standalone — dashboard + texts + calendar is all you need. If you already use Jobber, HouseCall Pro, ServiceTitan, Google Calendar, Apple Calendar, or Outlook, we plug straight in. If you don't, we still work.

Yes. We only text people who called you first — that's the legal basis under TCPA. STOP always works. HELP returns a compliant reply. We're fully registered with US carriers (10DLC) so our messages are trusted, not flagged as spam. All the regulatory paperwork is handled on our end.

US-based servers (AWS us-east-1). Encrypted in transit and at rest. We don't sell, share, or train models on your data. You can export everything in CSV/JSON from the dashboard at any time, and we delete it within 30 days of cancellation.

Yes — full audio + transcripts, accessible in your dashboard. The AI announces the recording at the start of each call where required by state law. Recordings are stored for 90 days by default; you can extend or shorten this in settings.

Yes. 7 days, no credit card required, full access to whichever plan you choose. We don't auto-charge — at day 7 you decide whether to continue. Most clients say "the first booking paid for the whole year" and that's not marketing, it's literally the math.

We'll text you when you hit 80% of your monthly conversations or voice minutes. Going over is fine — overage is billed at the end of the month at clear, transparent rates (1¢ per text conversation, 8¢ per voice minute). You can also auto-upgrade in your dashboard if it's a regular thing.

One click in your dashboard. No phone call, no "are you sure" loops, no hidden fees. Your number stays yours. Your data exports cleanly. If you ever come back, your settings are right where you left them for 90 days.